business – Brandon Staggs .Com

25 Years a Bible Software Developer

In 1994, just after I got married, I started working on a DOS program for doing Bible searches. Yesterday, I released version 8.3 of this same program.

Of course, the original code I wrote in 1994 isn’t actually being used any more, but what originally was known as Bible Assistant was consistently re-worked and improved to eventually become the mature application today known as SwordSearcher.

Here’s a picture of me holding up the very first order form I ever received for my Bible software.

Me, holding the very first order for my Bible software.

The order form is dated December 26, 1994. (I’m outside in a short sleeve shirt because I was living in Hawaii.)

At the time this photo was taken, my “real job” was digging ditches and working on septic systems. I didn’t know it back then, but my real job was really writing Bible software.

It took me another seven years to get to the point where I would no longer need to hold down side-jobs to pay the bills. In the early 2000s, I quit my job at RadioShack, where I helped customers find batteries and resistors for five years.

Since then I have spent most of the working hours of my days developing my own Bible software and working as an independent contractor on other people’s projects.

It only dawned on me last night, as I wrote up an announcement for version 8.3 of SwordSearcher, that I had been doing this for 25 years. What tremendous grace of God I have been shown – to be able to work on technology for studying the Bible for nearly my entire adult life!

Stupid customer service tricks

My life insurance company has an automated system for contacting customers who miss a premium payment. You see, I got a new policy and I am allowing the old one to expire. My agent told me to simply not pay the bill from the old policy.

So this automated system calls me up in the morning. This is fine; if someone misses a payment due to an error you’d expect this. But it’s automated. It says that I need to hold to speak to a customer service representative.

So I hold.

And hold.

Finally, after being told that a customer service representative would be with me in “just a moment,” the system gives me a new recording: the phone number to call to speak to a customer representative. Then it hangs up on me.

Huh?

You’d think that an automated system that calls customers and puts them on hold would have some kind of load balancing algorithm that would stop calling customers when all of the customer service representatives were already occupied!

Software Has Limits

As I write this, somewhere around 8,000 people are stuck in LAX waiting to go through customs because of a computer glitch.

Frankly, I am amazed this doesn’t happen more often. This reminds me of a book I recently read called The Limits of Software. Anyone who is curious about why computers and software so frequently don’t work properly would benefit from reading it.

The Limits of Software is a sort of docu-drama in book form about the massive failed attempt at upgrading the Federal Aviation Administration’s ancient computer systems. The event is a case-study proving that all the money in the world can’t make the impossible happen. But since the government can just spend, spend, spend, they sure did give the impossible a try. I highly recommend this book for programmers or anyone who wants to understand what kind of problems programmers are always trying to solve.

What it all boils down to is that software is a means of describing abstract human thought for computers to understand and implement in reality. It will never be perfect.

No consolation for the 8,000 poor folks stranded in LAX, I know.

How to get super rich and never have to work again

(Well, not really. Keep in mind that you’re reading a post by someone who is not rich and works like a dog almost every day.)

Here’s an interesting book if you’re curious about how successful technology companies get started: Founders at Work: Stories of Startups’ Early Days by Jessica Livingston.

Founders at Work is a collection of interviews with 32 people who started, or helped start, super-successful companies like Adobe, TiVo, Blogger, Yahoo!, and more. It also includes interviews with people who founded not-very-successful-but-made-the-founders-super-rich companies, like Hotmail and Lycos. (Yes, I know, some people will disagree with me about those companies not being successful. Hotmail has had serious problems, and I think Lycos’ domain name expired yesterday. Just be glad I didn’t put Apple on that list!)

These types of books always interest me, because I am one of those individualist entrepreneur types. I don’t ever expect to “hit it big,” because my focus is always on narrow niches, but it’s still fun to read about people who, often enough, created extremely successful businesses without really trying to.

For example, PayPal began as a PDA application and initially told customers they didn’t want it to be used to pay for auctions. They eventually abandoned the initial goals of PayPal and now everybody uses it to pay for auctions.

Then there are the companies that almost collapse under their own initial success, like Blogger. Prya Labs didn’t set out to create a new “sphere” (as in blogo-), but when it did, had lots of users and no way to make any money off them. They had to lay off practically the entire company and run on fumes until someone with lots of money (Google) came in and made the one guy who stuck around super wealthy.

There are, of course, several companies represented in the book who did exactly what they set out to do. But that’s boring.

And there’s the occasional founder who was so wrapped up in what was happening to him that he doesn’t know what was going on around him: like Steve Wozniak (aka the Woz) who is still convinced that the Apple II set all sorts of records that it didn’t, and thinks Commodore passed on acquiring Apple when in fact Steve Jobs tried to push Jack Tramiel too hard and lost the chance. But I digress.

I can certainly recommend reading this book. At the very least, you’ll learn that nobody ever got rich because of a book or blog post they read, and most of the ones who do get rich don’t stop working after their bank accounts overflow.

Software Industry Conference 2007 Mini-Review

Last week, we packed up the family and drove to Denver for SIC 2007. The Software Industry Conference is an annual conference geared towards independent software developers and vendors.

As usual, there were some very helpful sessions. Dave Collins and Thomas Wetzel convinced me to give Google AdWords yet another try with their insights. There were several sessions about blogging, newsletters, and podcasting as marketing vehicles, with Bob Walsh, Phil Schnyder, and Michael Lehman making several appearances on these topics. Nick Bradbury, author of the excellent TopStyle, had a great presentation on effective user interface design and the difficulties of keeping software simple while still satisfying the needs of power users.

David Intersimone of CodeGear had a session on native code development. I have to say I was a bit disappointed that he didn’t make more of a pitch for using Delphi. He showed off some of Delphi’s features, but his session seemed to be more of an overview of the development options for Windows, rather than one really driving home the benefits of native code development with Delphi. But it was great to see CodeGear at SIC, because it shows that they understand the importance of reaching out to independent developers rather than just focusing on enterprise customers like Borland has been doing for the last several years. Spending time talking with David was a highlight of the conference for me.

There are plenty of sessions I didn’t mention simply because there are too many for one person to attend.

SIC isn’t just about sessions, it’s also about networking and schmoozing. It’s nice to have an opportunity to spend time with people in the same industry, as being an independent software developer often means spending your days behind a computer without “realspace” interaction with your colleagues. I had a great time meeting new people, and especially catching up with people I’ve met at previous conferences.

Industry Awards at SIC

The Shareware Industry Awards Foundation presents several awards each year at SIC during an awards banquet. Last year, my wife and I attended the banquet and decided that we could save some money by skipping it the next time and eating out at a restaurant instead. So this year, a group of us drove out to Ruth’s Chris Steakhouse where we enjoyed some good steak and excellent company.

Upon our return, I was informed that I missed my own award presentation! I didn’t believe it at first, because I assumed Bible Software was too much of a niche market to even put me in the running. But nobody was pulling my leg — SwordSearcher received the People’s Choice Award for the Hobby & Personal Interest category. I was stunned — I didn’t ask anyone to vote for me, I didn’t mention it in a single newsletter. I didn’t even vote for myself! The People’s Choice Awards are voted on by thousands of people across the internet on major websites like CNet, Tucows, and PC World. So that was exciting.

SwordSearcher People's Choice Award Here’s a picture of the award. It’s much heavier than it looks and takes up a good deal of space on a shelf. Always thinking about getting the word out, I promptly wrote a press release announcing the award.

A big thank-you to the folks who put on the conference. I hope to be able to attend again next year in Boston.